Promo actions through SMS
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Promo actions through SMS
SMS-Technologies (Short Message Service)
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Among other allegations, he was arrested for his role in designing the hierarchy of the organization, the production of synthetic drugs and movement of marijuana and cocaine to the United States, said Mexico's secretary of public security.
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Promo actions through SMS – one of the most wide-spread and popular instrument of mobile marketing in Russia. Implementing mobile promo-actions in FMCG sector – is one of the most effective means of promoting a goods of particular group. Promo action is a advertising instrument, which stimulates purchase of this or that good.  

One of the most popular variant of holding promo-action is instant-win (a gift for purchase, very often – given a branding mobile content by sending a unique code from package). In this way organized a majority of promo-actions (quizzes, lottery, and other stimulating BTL-measures). Another variant of promo-action is accumulation of bonuses, which stimulates a customer to repeat a purchase. After accumulation a particular amount of bonuses, a customer receives a message about where he or she can get a prize.

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