Mobile content – in general, it is any information, acceptable from mobile phone. In the narrow sense of the word, mobile content is a service of entertaining and information character, delivered on a mobile phone. Mobile marketing while SMS-broadcasting uses mobile content. The market of mobile content can be conditionally divided into two categories:
The market of mobile content is spread on those kinds of SMS-services, which are intended to get an access to resources for mobile phones (melodies, graphics and video, games and programmes).
In turn, the market of information content gives information by sended data (SMS-broadcasting) on a mobile phone of a person, who ordered a service. Mobile content is a part of VAS (Value Added Service) – services, given to subscribers of mobile nets for additional pay.
The market of mobile connection in Russia in last several years grows on more than 50%. As experts estimates, in 2004 year a market size of mobile connection was $7, 5. In 2005- around $10, 5. The growth of mobile content market occurs in the same time with the growth of a market of cell connection, increasing of VAS part and part of mobile content on VAS market.
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