ZANZARA has conducted an All-Russian poll "Advertising media".
In April, 2010 ZANZARA and internet-system of advertising management "Platio" have conducted a poll "Advertising media" among the "Platio" subscribers: what advertising means the active part of Russian population prefers and notes more.
The following aspects were considered in this poll: which ad media is preferred and which is not, behavior and response model to the advertising messages.
10542 people from main cities of the Russian Federation have been polled: Moscow, Yekaterinburg, Saint-Petersburg, Ufa, Nizhniy Novgorod, Kazan', Chelyabinsk, Samara, Barnaul etc.
The poll shows that the major part of the responders prefers modern ways of information delivery, like, SMS-messages, e-mail, vCard.
Detailed research results (310 KB)
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